About
Visual Data Products (VDP) is a data commercialization company that builds custom data products for enterprises. VDP helps organizations turn chaotic internal data into polished high-performance products, APIs, and dashboards.
History
- 100M+ views on data products
- $12M+ in client revenue from data products
- 90+ unique data and tool integrations
Experience
Combining experience in data roles like:
- Cloud Engineering
- Data Engineering
- Data Science
- Machine Learning
With experience in product roles like:
- Product Design
- Product Management
- Software Development
To create a unique perspective on making high-quality data products for enterprises.
Founder & CEO
Preston Badeer has built products for startups and Fortune 50 companies for over 15 years in more than 30 programming languages. He’s held leadership roles in Data Engineering, Data Science, Data Products, Software Architecture, Data Architecture, and Product.
Preston founded VDP at the intersection of his favorite industries: Product Design, Enterprise Software, and AI. Having built data products that serve over 100M views per month spanning trillions of rows of data, he’s experienced in building data solutions at scale.
VDP was built to solve a problem Preston experienced in numerous leadership roles: embedded data products have poor user experience, poor performance, and margin-crushing pricing. VDP delivers enterprise data products with predictable pricing and industry-leading performance.